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LEGACY

Elie Boghossian & Sons is a renowned jewelry brand that was founded in 1932, in Beirut Lebanon. For over 90 years, the brand has been crafting exquisite jewelry pieces that are cherished by people all over the world.

In 1995, Jocelyne Boghossian, wife of Gilbert Boghossian, founded a subsidiary company called Bijou by Jossy B. Jocelyne's vision was to create jewelry that defied conventions and pushed the boundaries of traditional design. Her unique approach to jewelry-making quickly gained a following, and Bijou by Jossy B became a sought-after brand among fashion-forward jewelry enthusiasts.

Rebranding

As the years went by, Jocelyne's daughter Jennifer became more involved in the family business, and in 2021, the company name was changed to J by Boghossian Jewelry. 

Colorful, creative, and inspired by what they see everyday, each product represents what they love about the world we live in.

Today, their jewelry pieces are worn by celebrities, fashion icons, and discerning customers who appreciate the brand's commitment to quality and creativity.

Mission

Believing that luxury should be accessible, young, fun and part of your everyday, their mission is to have all women embrace a daily dose of it. Timeless fine jewelry that become part of your daily lives.  

Promise

Believing that exceptional craftsmanship and sustainability go hand in hand, J by Boghossian designers are committed to creating high-quality pieces that have a minimal impact on the environment.

To achieve this goal, they only work with suppliers who share their values and can guarantee that their materials are sourced responsibly and sustainably (suppliers who use recycled or up-cycled materials or who source their materials from Fairtrade).

Having an obsessive eye for detail and in order to ensure their promise, they oversees the execution process of all jewelry designs.

To ensure longevity, all items are made in 18k gold, diamonds and
semi-precious stones.

Jossy Boghossian

Female empowerment

 As female designers, they are committed to supporting, empowering, and uplifting women in all aspects of work.

They make a conscious effort to surround themselves with women in their workplace and workshop, because they believe that working alongside other women creates a supportive and collaborative environment that allows them all to thrive.

At J By Boghossian, inclusivity, diversity, and equality are prioritized. By working together and lifting each other up, great things can be achieved and a positive impact can be made in the world.

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